Mobile websites are built to accommodate mobile devices and their users to provide the best possible experience to users. In addition to adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad, and provide more direct access to the information that a customer is more likely to need while on the go.
Even on high-end smartphones with large touch-screens, mobile websites are specifically designed to operate in a context relevant to the needs of mobile users. For example, a user on the go can use the unique features of the mobile phone call the business directly using the one-touch ‘call us’ feature, and then get directions to the business using the GPS-enabled ‘find us’ feature.
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