How are mobile websites different than desktop sites?

Mobile websites are built to accommodate mobile devices and their users to provide the best possible experience to users. In addition to adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad, and provide more direct access to the information that a customer is more likely to need while on the go.

Even on high-end smartphones with large touch-screens, mobile websites are specifically designed to operate in a context relevant to the needs of mobile users. For example, a user on the go can use the unique features of the mobile phone call the business directly using the one-touch ‘call us’ feature, and then get directions to the business using the GPS-enabled ‘find us’ feature.

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