Registry premium domain names are previously unregistered domains available for purchase directly from the registry, at a non-standard price. They have some unique features. Registry premium domains may have a premium transfer or renewal price, in addition to a premium purchase price. Some have rates just slightly higher than the standard version of the TLD; some cost significantly more.
- Different types of registry premium domains
- What are the advantages of offering registry premium domains?
- What should I be aware of before I begin offering registry premium domains?
- How do I decide which types of registry premium domains I should offer?
- What is the renewal process?
- How can I control which types my customers are able to search for and purchase?
- How do I identify a registry premium domain?
- XML Commands & Parameters
Different types of registry premium domains
Group 1: Premium registration fee, standard renew and transfer fee
These domains are purchased at a premium price but are transferred and renewed at the TLD's regular renewal price.
Group 2: Premium registration, renew and transfer fee
These domains are purchased, renewed, and transferred at a premium price. The registry prices these domains in USD.
Group 3: Premium registration, renew and transfer fee, price variable
These domains are purchased, renewed, and transferred at a premium price. However, the registry prices these domains in a currency other than USD. OpenSRS will convert this price into US Dollars. This means that the cost of renewal or transfer is dependent upon the current exchange rate at the time of the transaction, and may differ from the original purchase price.
Here's a table for reference:
Renew & Transfer Price
Base Currency at Registry
Premium, dependent upon exchange rates
What are the advantages of offering registry premium domains?
Because you set the final price, you determine the profit margin on all registry premium domains you sell.
Registry premium domains are typically sought-after, single-word domains. Customers who purchase them will likely be looking for something specific, unwilling to settle for a less valuable alternative. Expanding your inventory to include registry premiums prevents the loss of high-value customers who would otherwise purchase the TLD elsewhere. Thus, offering registry premium domains can help you ensure repeat business and give you a competitive edge.
What should I be aware of before I begin offering registry premium domains?
To offer registry premium domains, you must ensure your system is updated to accommodate the new API requirements for registry premium names.
Pricing & purchase flow
You'll want to make sure your interface or sales processes include steps to avoid problem situations and accommodate the unique pricing structures of registry premium domains that may consist of:
- Ensuring you have enough money in your account to cover charges.
- Vetting large purchases to protect against fraud
- Ensuring customers are well-informed of premium renewal & transfer fees at the time of purchase, if applicable.
How do I decide which types of registry premium domains I should offer?
- Inform the customer of the premium renewal & transfer fees at the time of purchase.
- Alert the customer that the price is variable (if applicable).
- Have enough funds in your account to cover these fees at the future renewal or transfer date.
If you enable only Group 1 (Premium registration, standard renew, and transfer), you need to ensure sufficient funds are available at the time of purchase, as renewal and transfer fees are standard.
What is the renewal process?
Registry premiums must be renewed manually. Because of their high renewal costs, auto-renewal is not an option for these domains. This choice was made in an effort to avoid situations where a customer is unpleasantly surprised with a costly renewal fee for a domain they did not wish to renew.
How can I control which types my customers are able to search for and purchase?
Before enabling any of these options, you need to ensure your system has been updated to accommodate the new API requirements for registry premium names.
- From the Reseller Control Panel, click on the Domains option on the main menu.
- Click on the Settings tab.
- Scroll down to the Enable registry premium section and click Edit.
- Use the toggle switches provided to enable any or all of the three types of registry premium domains.
- Click the Save option in the bottom right-hand corner of the editor tool.
How do I identify a registry premium domain?
When you search for a domain that is listed as a registry premium, this will be indicated in your search results. From here you can also view which of the three registry premium categories the domain falls into, and the renewal and transfer fee specific to the domain.
Let's look at an example: restful.country. This TLD falls under type two, Registry premium domain: Renew and transfer. Here is what you will see if you have enabled Registry premium domain: Renew and transfer
- Search for the domain via the usual method.
- Because restful.country is available, we are brought right to the registration page.
- If we scroll down to Domain settings, we can select Registration renewal pricing to view the premium renewal costs associated with this TLD.
We can see that restful.country is purchased and renewed at a premium price of $200. The transfer price will always be the same as the renewal price, in this case, $200.
If you have not yet enabled Registry premium domain: Renew and transfer option:
- Upon searching for the domain, you will find it listed as a Registry premium domain.
- We can click this Registry premium domain option for more information.
Here, we can see the price of the domain, and the type of registry premium domain we must enable to offer this domain.
XML Commands & Parameters
Below are some quick links to our API XML guide for commands relevant to registry premium domain searches & registration.